Today on Ignite & Scale, we’re discussing a topic that sits at the heart of one of the biggest frustrations consumers and businesses face when buying and owning vehicles.

For decades, much of the automotive industry has been built around selling cars. Yet for customers, buying a vehicle is often stressful, time-consuming, and uncertain.

Our guest believes the industry has focused too heavily on transactions and not enough on ownership.

In 2018, he founded Find & Finance after identifying what he saw as a fundamental gap in the market: customers didn’t need another car salesperson; they needed a trusted advisor to help them navigate the entire journey. Since then, the business has grown around a simple philosophy: making vehicle ownership simple, safe, and Special.

Today, Find & Finance operates across the retail, prestige, and commercial vehicle markets, helping customers source, finance, manage, maintain, and ultimately resell vehicles through a fully managed lifecycle approach.

I’m delighted to welcome Mike Kirby, Founder of Find & Finance.