In this powerful kickoff to Series 3 of Ignite & Scale, Mike Allen sits down with Angela Montacute, the CEO of Digital INNK, to explore what it takes to scale a SaaS business in one of the most challenging sectors: automotive.

Angela shares the origin story behind Digital INNK, the moments that proved real product-market fit, and the hard-won lessons of building a lean, effective team while serving some of the industry’s biggest names.

If you’re a founder, operator, or investor in the auto-tech ecosystem, this is one not to miss.

In this episode, we cover:

• Why solving real operational pain matters more than tech hype
• How Digital INNK approached product-market fit in a resistant sector
• The smart decisions that shaped scale without burn
• What other SaaS founders can learn from Angela’s journey
• What’s next for automotive software in the UK and beyond

About Angela:

Angela Montacute is one of the founders and CEO of Digital INNK, a fast-scaling SaaS platform transforming the way automotive operators manage cost, compliance, and communication. Her background in automotive and technology gives her a unique edge in solving real problems with pragmatic, elegant solutions.

Links & Resources:

• Learn more about Digital INNK
• Connect with Angela on LinkedIn