Scott Gairns, Managing Director, Sophus3 - Customer Data, Transformation & the Future of Automotive Retail

This week, a report caught my attention. Not because it was loud or trying to make a point - but because it quietly confirmed something that’s been building for a while.

Is brand loyalty in automotive is crumbling faster than anyone expected?

This week, a report caught my eye. Not because it was particularly loud or controversial - but because it was quietly pointing to something more structural.

Last week, I wrote about the repricing of capital. This week, the focus is slightly different—the macro signals that may determine how durable the repricing becomes.

Over the past week, I wrote two short pieces on my Substack about events that, on the surface, appear unrelated. One examined the sharp fall in SaaS valuation multiples, the other examined geopolitical escalation in the Gulf and its implications for capital markets.