Over the weekend, I picked up The Lean Startup again. For over a decade, it was almost required reading across the technology, venture capital, and startup ecosystems.
This week Mike talks to Jason Cranswick, the founder of Cranswick Consulting, a boutique advisory firm specialising in digital transformation, customer experience and operational performance across the automotive sector.
For much of the last decade, businesses operated in an environment where capital was cheap, inflation was dormant and operational imperfections could often be hidden by liquidity, momentum and rising valuations. That world is gone.